Marketing with custom stickers https://boingboing.com.au/ is a popular method of promotion. However, the printing of commercial labels involves more than printing budget and creative designing. This article will explain what to do and not do when printing custom stickers.
Custom stickers are famous among people of all age groups. They love to stick them on everything, including their car, windows, and stationary. Personalized custom stickers serve as a great medium to extend your brand awareness. They are a unique form of advertisement that immediately captures customer attention. However, custom sticker creation involves much more than a well-planned printing budget and well-figured-out creative design.
Your custom stickers can be designed in any way that you like. There are many options to customize your stickers for commercial use. However, there are indeed more practical and legal aspects that you must consider before finalizing your custom sticker design. These are the rules and guidelines for printing custom stickers online.
Follow Labeling Laws
Label printing must be a part of your product or service. Particularly when you sell beverages or food products, labeling laws are essential. All your products must have brand labels that follow FSSAI guidelines for nutritional information and food labeling.
Visit the FSSAI safety & standard authority website to learn more about industry guidelines. You can learn about what to include and not to include in your labels and printed custom stickers. Similarly, tags and stickers for clothing follow FTC guidelines regarding fabric, textiles, and care labeling. You can visit the official website to learn more about business information and labeling rules.
For product labeling, there are established guidelines and rules. Before you print labels for packaging and product labeling, it is important to review the laws.
Think about the intended use of your labels and stickers
Your custom stickers will be placed where they are needed. If you are printing product labels, you should consider if your product will be frozen or refrigerated. The intended use of the stickers will determine the quality and type of the labels. If your custom stickers experience exposure to outdoor elements, your label type must be able to withstand these conditions.
Custom sticker printing online provides various printing options. Print custom stickers on 70 lb. matte labels or high gloss paper labels. You can also print waterproof vinyl stickers on top of a laminated coating. Vinyl stickers with layers are the best for outdoor applications such as store windows and vehicles. You should double check the color profile, printing parameters, paper quality, and complementary settings before finalizing the print.
Always Prefer a Four-Color Printing Process
When creating custom labels online, it is a good idea to use a CMYK/Pantone color profile. It is equally important to print in four colors. A digital printer can't reproduce product labels or packaging labels. For best results, opt for a 4-color offset printing process. Stickers printed on quality paper stock appear brighter, more precise, and crisper.
Labels and stickers with custom designs have been used for years to attract customers, promote new products, and label products.